EBCI enables organizations to understand top talent’s perception of their employer brand, foster employee engagement, and effectively mitigate reputation risks.
Blu Ivy Group, an employer brand, talent research, and culture agency, announced the release of its innovative Employer Brand & Culture Index (EBCI). This comprehensive and prescriptive dashboard provides leaders with real-time analytics to track the performance of their employer brand and access data-driven insights on how it shapes their employee experience, culture, reputation, and external brand preference.
Stacy Parker, Co-Founder Blu Ivy Group, said, “What we have observed over the last decade of working with global organizations is that the employer brand industry is rapidly elevating the quality of employee value proposition and brand launches. However, the ongoing measurement and management of the work has continued to be a challenge that needs solving. We needed to provide the industry with a systemic approach to realize the full potential of their employer brand strategy over the long term.”
This means there is no more guesswork or wasted time assembling disparate metrics. Now, leaders can measure their employer brand comprehensively, securing a competitive edge, fostering continuous improvements in talent attraction strategies, and dynamically shaping and evolving their workplace culture.
Leandra Harris, Managing Director and Co-Founder of Blu Ivy Group said, “CHROs and C-Suite leaders can now access near-real-time data, allocate resources effectively, refine strategies, and optimize both external and internal messaging. Furthermore, the EBCI enables organizations to understand top talent’s perception of their employer brand, foster employee engagement, and effectively mitigate reputation risks.”
