The acquisition strengthens the real-time interaction capabilities and ability to centralize all customer data.
CRM solutions provider Brevo has acquired WonderPush, provider of a push notification platform for mobile apps and websites, and Octolis, a customer data platform (CDP) provider.
The acquisition strengthens the real-time interaction capabilities and ability to centralize all customer data. Financial terms of these two deals were not disclosed.
“Acquiring WonderPush and Octolis represents a step further for Brevo to offer a state-of-the-art CRM to its clients. It’s a huge competitive advantage to be able to offer such a unique integrated, easy-to-use, all-in-one platform for greater business visibility and greater reach. These acquisitions, along with an in-house dynamic innovation, have allowed Brevo to exceed 100 million euros in annual revenue, while being profitable and having over 40% organic growth. We are on track to achieve our ambitious goal of 1 billion euros in the coming years or by 2030,” said Armand Thiberge, founder and CEO of Brevo, in a statement.
“At WonderPush, we are super-excited to soon be able to offer our push notification technology to all of Brevo’s global customers. We already have a lot in common with Brevo: the same core market and buyers, with best-in-class technologies, approachable to all companies. Now that we are part of the same family, we can’t wait to contribute to Brevo’s sustainable growth,” said Frédéric Mahé, WonderPush’s founder, in a statement.
“We are proud to join the Brevo family. This move aligns with Brevo’s growth strategy in the mid-market and enterprise segment. Our goal is to make CDP technology the cornerstone of all businesses’ strategy, making customer data management effortless,” said Yassine Hamou Tahra, Octolis’ co-founder, in a statement.
