This innovative approach is expected to enhance customer engagement and drive significant increases in conversion rates, setting a new standard for email and SMS marketing strategies.
Curated for You (CFY), a lifestyle marketing technologies provider, unveiled its groundbreaking Purchase Intent Email and SMS Trigger platform. This cutting-edge solution is set to redefine the marketing landscape by focusing not on past consumer actions but on predicting future purchasing behaviors.
“Our mission at CFY is to transform how brands interact with their customers, moving from a reactive to a predictive engagement model,” said Katy Aucoin, CEO of Curated for You. “By understanding not just what customers have done, but what they are likely to do, we open up a whole new realm of marketing potential.” This innovative approach is expected to enhance customer engagement and drive significant increases in conversion rates, setting a new standard for email and SMS marketing strategies.
While traditional email triggers have been widely successful, with abandoned cart trigger emails generating an 18% conversion rate, innovation has been scarce, primarily focusing on reactions to past consumer actions. CFY’s launch disrupts this status quo by leveraging advanced analytics to anticipate future needs based on various predictive factors, including demographics, geographic location, and recent consumer behaviors, such as purchasing a lifestyle collection that indicates an upcoming event interest.
For example, a customer who purchased from a Miami collection within 30 days of Art Basel could receive a tailored email about outfits for Art Basel, demonstrating CFY’s commitment to aligning marketing efforts with consumers’ natural shopping behaviors. This approach moves beyond forcing searches based on product attributes, instead nurturing a more intuitive shopping experience by understanding the underlying reasons behind a purchase.
