This acquisition will enable Channel Key to offer best-in-class, turnkey services to a wider client base.
Channel Key LLC announced that it has acquired True Hero, a full-service Amazon agency headquartered in Colorado. The purchase agreement was finalized on January 12, 2024. Channel Key will begin onboarding True Hero’s employees and clients immediately.
Dan Brownsher, President and CEO of Channel Key, said, “True Hero has an excellent track record of helping large retail brands launch and grow on Amazon. As a key Amazon partner and agency with the foundation and ecosystem to scale and grow quickly, we saw a great opportunity to bring True Hero into our organization and expand our expertise in the Amazon marketplace.”
Channel Key’s mission is to provide brand owners and manufacturers with a winning Amazon and/or DSP strategy and the ecosystem and resources to execute at the highest level possible. This acquisition will enable Channel Key to offer best-in-class, turnkey services to a wider client base. It will also provide more resources and deeper category and brand experience for Channel Key’s growing team of employees.
