Data activation leader Census acquires Fulcrum, an AI-powered growth platform. This unites real-time data and AI for smarter customer segmentation and personalized campaigns.
Census, the data activation and reverse ETL platform, is announcing its acquisition of Fulcrum, an AI-led growth platform for business teams. This acquisition aims to deliver AI-driven data collaboration between data and business teams, integrating Fulcrum’s technology into the Census platform.
Census offers a data activation platform built on the data warehouse, syncing customer data to go-to-market tools in seconds. With newly acquired Fulcrum, the Census platform benefits from Fulcrum’s advanced, AI-driven customer segmentation, which aids in increasing revenue retention and crafting personalized, omnichannel campaigns.
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Ultimately, the acquisition reflects the companies’ belief that AI-driven insights, operations, and agents are integral to how organizations will continue to enhance operations and business growth.
“This acquisition is a major step in our mission to provide trusted data to every business team, customer, and application,” said Boris Jabes, CEO and co-founder of Census. “Fulcrum’s expertise in AI-based customer segmentation is a perfect fit for Census, enabling us to offer a more robust and comprehensive personalization platform for data and business teams.”
The integration of Fulcrum’s technology into Census’ data activation and real-time, reverse ETL platform offers the following capabilities:
- User-friendly, no-code tooling that enables business teams to comprehend and use first-party data without formal coding knowledge
- Powerful modeling capabilities, such as entity resolution, enrichment tools, and SaaS ingest capabilities, help organizations create the best datasets.
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- Trust and governance features that help teams manage data with security at the forefront, including precise access controls, observability functions, and version controls
- AI-first personalization that replaces the use of historical data for customer segmentation and campaigning with advanced AI to analyze customer data, automate segmentation, and enhance user experiences