EPAM’s Retail Media Orchestration Toolkit, developed on Google Cloud, is a set of composable cloud accelerators that allow retailers to work more effectively.
EPAM Systems, a digital transformation services and product engineering company, announced a partnership with Google Cloud, aligned with its Industry Value Network (IVN) initiative, to develop a composable suite of retail media accelerators to help retailers solve efficiency, scalability and functionality challenges.
“We’re pleased to announce this collaboration with Google Cloud to help retailers of all sizes scale their retail media business without the need for costly capital investments,” said David Billings, VP, Global Head of Media Practice at EPAM. “Our clients often work with multiple retail media technology partners and need a comprehensive data and analytics layer that can seamlessly integrate these partners to enhance value for advertisers and reduce their operational burden.”
“Retailers are already working with Google Cloud to power their digital transformations with cloud infrastructure, data and AI,” said Pallab Deb, Managing Director, Solutions and Industry Value Networks at Google Cloud. “Our approach to Industry Value Networks helps these customers more quickly bring together and create value from multiple partner platforms on Google Cloud, and we’re pleased that EPAM will expand its work with Google Cloud and our ecosystem of partners to accelerate digital transformation in the retail industry.”
EPAM’s Retail Media Orchestration Toolkit, developed on Google Cloud, is a set of composable cloud accelerators that allow retailers to work more effectively with multiple technology vendors via a single, integrated platform while reducing dependence on third parties and optimizing cost. Retailers can leverage the scalability and analytical capabilities of native Google Cloud components, along with a network of retail media software vendors, eliminating the need to build their own in-house solution.
With more consumers shopping online than ever before, retail media is the fastest-growing segment in the advertising industry, with the potential to generate billions of dollars of annual revenue. In a currently heavily fragmented space, EPAM’s Retail Media Orchestration Toolkit provides a solution for creating higher-quality advertising experiences with greater measurement and targeting capabilities.
