How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole
Amanda Cole, CMO of Bloomreach, shares how AI revolutionizes marketing, boosting productivity and addressing misconceptions about AI's role alongside marketers.
Boost Lead Gen with Effective Content Marketing Strategies
Unlock qualified leads with content marketing! Explore strategies for targeted content, SEO optimization, and lead nurturing to boost conversions.
Why Does Click-through Rate Matter?
Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.
Future of Growth Marketing: Insights from Franciska Dethlefsen
Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.
CASE STUDY: Delta Air Lines Soars with Stravito Insights Platform
Delta Air Lines has adopted Stravito's AI platform to democratize insights, enhance decision-making, and improve CX through better knowledge management.
Personalized Travel Rewards: The Key to Customer Loyalty
The impact of personalized travel rewards on customer loyalty, emphasizing AI's role in creating tailored experiences and enhancing lifetime value.
Inbox or Spam? How New Rules Impact Email Deliverability
New email authentication and unsubscribe requirements are making inboxes tougher to reach. Ensure your emails land in the inboxes and avoid the spam folder.
Google’s Cookie Shift: Tackling Uncertainty in Digital Ads
Google's delay in deprecating third-party cookies confuses the digital ad industry, raising concerns about measurement, addressability, and consumer trust.
E-commerce Growth Fuels Cyber Threats: Are Retailers Ready?
As e-commerce expands, so do cyber threats. Retailers must prioritize security investments to protect customer data, comply with regulations, and build trust.
Spark Your B2B Campaign: 6 Ideation Techniques
Discover proven strategies to spark creativity, reduce risk, and craft impactful B2B campaigns that resonate with your target audience.
