Will Google Make Shopping Season Easier?
Google's AI tools like voice search, Lens, and personalized recommendations revolutionize shopping. Leverage them to boost holiday sales and engage shoppers.
Zalando Optimizes Discount Steering with AWS MLOps
Zalando leverages AWS MLOps to streamline its discount-dependent forecasting models, improving accuracy and efficiency in its markdown pricing strategy.
Consumers Want to #ShopSmall This Holiday Season
71% of US shoppers will pay more to support small businesses this holiday season, with Gen Z leading at 85%. Small businesses, it's time to shine!
Amazon’s Holiday Campaign: A Touch of Nostalgia and Tech
Amazon's 2024 holiday campaign blends heartwarming storytelling with tech-driven, immersive shopping experiences for a festive season to remember.
Navigating the AI Revolution: A Retailer’s Guide
AI offers potential for retail, but implementation challenges persist. Retailers overcome these hurdles, leverage AI's power, drive significant business growth.
How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole
Amanda Cole, CMO of Bloomreach, shares how AI revolutionizes marketing, boosting productivity and addressing misconceptions about AI's role alongside marketers.
Boost Lead Gen with Effective Content Marketing Strategies
Unlock qualified leads with content marketing! Explore strategies for targeted content, SEO optimization, and lead nurturing to boost conversions.
Why Does Click-through Rate Matter?
Why CTR matters in digital marketing, how it impacts ad performance, and strategies to boost it for better targeting, higher ad rank, and campaign success.
Future of Growth Marketing: Insights from Franciska Dethlefsen
Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.
CASE STUDY: Delta Air Lines Soars with Stravito Insights Platform
Delta Air Lines has adopted Stravito's AI platform to democratize insights, enhance decision-making, and improve CX through better knowledge management.
