Brand Building is the New B2B Marketing Mantra
A study shows brand awareness tops lead generation for B2B marketers, but many fall short in meeting buyer expectations for identity and customer experience.
Marketing Metrics: More Than Just Vanity Metrics
Struggling to show B2B marketing ROI? Learn how multi-touch attribution, conversion APIs, and marketing mix modeling can measure performance and prove value.
Is SaaS the Future of Digital Transformation?
Explore how SaaS transforms industries with insights from Sagar Sidana, a software engineer at McKinsey, on its benefits, challenges, and future trends.
Maximize Holiday Sales with DeepL’s AI for Retailers
Discover how DeepL’s Language AI can boost sales, streamline global operations, and improve multilingual communication for retailers during the holiday season.
Hellmann’s Turns NFL Star’s Mayo Love into Fragrance
Tennessee QB Will Levis stars in Hellmann's mayo-scented fragrance ad, a hilarious parody of high-end perfumes.
Why the Marketing Funnel Needs Sales and Marketing Alignment
Unlock digital marketing success by aligning sales and marketing teams. Explore digital funnel stages and the power of collaboration to boost results.
Out-of-Stock: Retail’s $1 Trillion Inventory Challenge
Discover how retailers can combat the trillion-dollar problem of out-of-stock items. Learn about the importance of accurate inventory data, demand forecasting, and efficient distribution strategies.
B2B Influencer Marketing: A Growing Trend
Discover how B2B influencer marketing is gaining traction. Learn about the key trends, strategies, and success stories in this emerging field.
GrowthLoop CEO Chris O’Neill on AI, Culture, and the Future of...
GrowthLoop's CEO, Chris O'Neill, shares his vision for the company's future, focusing on AI-powered marketing solutions, fostering a strong team culture, and leading the evolution of the CDP space.
Automate Customer Service: 6 Reasons to Invest in AI
Discover how customer service automation can improve efficiency, reduce costs, enhance CX, and empower your agents. Learn why investing in AI-powered solutions is essential for modern businesses.
