How Are Marketing Attribution Models Helping Brands Drive ROI?
Marketing attribution models help marketers get insights into their marketing efforts, further prompting them to restructure their strategies. Here is everything you need to...
Cracking Tomorrow’s CX Code
Data-driven marketing secrets: Decode customer journeys, understand data governance, and overcome cultural hurdles for a customer-centric future.
Lisa Loftis, Principal Product Marketer at SAS, boasts...
From Hype to Harmony: AI Embraces “The Great Reconciliation” in 2024
AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into "The Great Reconciliation": standardizing tools, integrating AI into processes, and demanding proven ROI.
Designer Decodes the Future: AI, 3D & VR – Tools or...
Dive into Davide Colla's creative process and advice for aspiring designers! A glimpse into the future of business and design!
Davide Colla embodies the spirit...
Deep Learning: The Future of Advertising in a Cookie-Less World
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
The Price of a Frown: Bad Customer Experiences Cost Businesses Billions
Inflation, low morale among frontline workers, and a reluctance of consumers to give feedback contribute to a 19% increase in lost revenue.
Remember that time...
Unveiling Tomorrow’s PR Scene: 2024’s Defining Trends
How purposeful communication, crisis preparedness, and hyper-personalization are shaping the future of Public Relations. This guide is your roadmap to success in a rapidly changing world.
Can Logistics Innovate Fast Enough for E-commerce?
E-commerce is growing phenomenally, and the logistics industry has an opportunity to increase profitability and reduce freight spending by overcoming the challenges of moving...
The Crucial Balance Between Consistency and Flexibility in CX
From Bruce Temkin’s beginnings as an engineer in submarine missile systems to spearheading Six Sigma projects at GE, Temkin's unexpected career trajectory shaped his...
Why Investing in AI for Customer Service is a Win-Win
How AI-powered contact centers deliver ROI through better customer experiences, operational efficiency, and long-term growth.
