Yule Love These Campaigns: What We Learned this Holiday Season
It’s the season to celebrate innovative brand teams. Martechview looks at what marketers can learn from this year’s brand-led holiday marketing campaigns.
Designing Impulse ‘Journeys’ For Last-Minute Shoppers
Retailers, ready to sleigh the season? Navigate inventory hiccups and shipping snags to turn holiday chaos into sales magic and happy customers!
How Roche and Stravito Tackle Insights Inflation Together
Roche teamed up with Stravito to create Brain42, an AI-driven platform transforming knowledge-sharing and decision-making across the organization.
The Golden Quarter Is Here for Retailers: Preparing for the Surge
As holiday shopping heats up, evolving consumer trends and economic pressures demand action. Explore how data and IT can boost sales and enhance experiences!
Amazon’s Black Friday Magic: Behind the Scenes
Uncover the secrets behind Amazon's Black Friday success: logistics, AI, and the relentless pursuit of seamless delivery.
Lyft, Uber, and the Tech Industry’s Growing Ad-Creep Trend
Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.
How Swiss Re is Navigating the Complex World of Reinsurance
Swiss Re is transforming the customer experience in reinsurance with innovative strategies, AI tools, and data insights in this interview with Manu Pandey.
Will Google Make Shopping Season Easier?
Google's AI tools like voice search, Lens, and personalized recommendations revolutionize shopping. Leverage them to boost holiday sales and engage shoppers.
Zalando Optimizes Discount Steering with AWS MLOps
Zalando leverages AWS MLOps to streamline its discount-dependent forecasting models, improving accuracy and efficiency in its markdown pricing strategy.
Consumers Want to #ShopSmall This Holiday Season
71% of US shoppers will pay more to support small businesses this holiday season, with Gen Z leading at 85%. Small businesses, it's time to shine!
