Amazon’s Black Friday Magic: Behind the Scenes
Uncover the secrets behind Amazon's Black Friday success: logistics, AI, and the relentless pursuit of seamless delivery.
Lyft, Uber, and the Tech Industry’s Growing Ad-Creep Trend
Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.
How Swiss Re is Navigating the Complex World of Reinsurance
Swiss Re is transforming the customer experience in reinsurance with innovative strategies, AI tools, and data insights in this interview with Manu Pandey.
Will Google Make Shopping Season Easier?
Google's AI tools like voice search, Lens, and personalized recommendations revolutionize shopping. Leverage them to boost holiday sales and engage shoppers.
Zalando Optimizes Discount Steering with AWS MLOps
Zalando leverages AWS MLOps to streamline its discount-dependent forecasting models, improving accuracy and efficiency in its markdown pricing strategy.
Consumers Want to #ShopSmall This Holiday Season
71% of US shoppers will pay more to support small businesses this holiday season, with Gen Z leading at 85%. Small businesses, it's time to shine!
Amazon’s Holiday Campaign: A Touch of Nostalgia and Tech
Amazon's 2024 holiday campaign blends heartwarming storytelling with tech-driven, immersive shopping experiences for a festive season to remember.
Navigating the AI Revolution: A Retailer’s Guide
AI offers potential for retail, but implementation challenges persist. Retailers overcome these hurdles, leverage AI's power, drive significant business growth.
How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole
Amanda Cole, CMO of Bloomreach, shares how AI revolutionizes marketing, boosting productivity and addressing misconceptions about AI's role alongside marketers.
Boost Lead Gen with Effective Content Marketing Strategies
Unlock qualified leads with content marketing! Explore strategies for targeted content, SEO optimization, and lead nurturing to boost conversions.
