How Companies Can “Own the Moment” with Real-Time Customer Data
Unlock customer potential with real-time data. CDPs unify and activate data for personalized experiences, driving growth and lasting relationships.
Marketing in 2025: Shifts, AI, and Gen Z
Explore how consumer behavior, AI evolution, and Gen Z's influence reshaped marketing in 2024. Learn about adapting to new realities, leveraging AI effectively, and building empowered teams.
What is a Content Echo Chamber? And How Does It Work?
Discover how content echo chambers impact B2B lead generation. Learn strategies to diversify, expand reach, and boost engagement for sustainable growth.
Cracking the PR Code: Why Your Best Stories Are Hiding in...
Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.
MartechView’s Playbook for Ultimate CX Success is Live
MartechView’s CX playbook offers expert insights, guiding businesses from CX basics to advanced strategies for optimizing customer experience.
Amazon Brings its Ad Tech to Other Retailers
Amazon unveils a Retail Ad Service, enabling other online stores to use its ad tech, expanding reach and data while offering a robust advertising platform.
AI, Storytelling and Trends: Ruchika Batra on Content Marketing
Discover Ruchika Batra's insights on AI, SEO, storytelling, and the future of content marketing as she shares strategies for thriving in a dynamic digital world.
Marketing Priorities for 2025
MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.
AI’s Rise: Fueled by Advertising Dollars
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
MartechView 2024 Contributors: Shaping the Future of Marketing
Join us in celebrating the industry's brightest minds. Our 2024 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
