Top 15 Customer Data Platforms in the US
The strategic utilization of customer data has become the linchpin for success. As brands navigate the complexities of the data-driven era, Customer Data Platforms (CDPs) emerge as indispensable tools, functioning as the nexus where data becomes a dynamic force for business success.
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
Life Sciences Marketing: Navigating a Patient-Centric Future
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
As the digital world continues to evolve, technology...
Conversational Analytics Fuel Responsive, Adaptive Contact Centers
Conversational analytics will transform contact centers by enabling companies to act immediately on insights from every interaction.
MartechView Lists Top AdTech Tools
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS.
As your business expands, you'll need to update...
Customers Prefer Cheap Options Over Fast Shipping This Holiday Season
The 2023 Holiday Consumer Spending survey shows that customers are still weary of inflation and concerned about receiving value for money.
Ankura Consulting, a global...
New York’s Top 20 CMOs: Spearheading Martech Strategies in Leading Brands
Explore the forefront of martech in New York City with the Top 20 CMOs from reputed brands, shaping excellence in every marketing strategy.
New York,...
What’s New On The CX Book Shelf?
In a world where customer loyalty and satisfaction reign supreme, here’s a list of the top 10 books on customer experience (CX) written by...
Brands Must Build Long-Term Relationships with Influencers
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
California’s Top 20 CX Leaders: Driving Experiences in Leading Brands
In California, a state known for its innovation, diversity, and unparalleled business landscape, the significance of effective CX leadership cannot be overstated.
