Coca-Cola Spills Soda to Focus on Connection
David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.
Cloud Data Warehouses: Rethinking the Martech Stack for the Future
Cloud data warehouses (CDWs) are disrupting the martech stack. Gartner VP Ben Bloom explains how marketers can leverage CDWs to unbundle apps and data for a more efficient, data-centric approach.
Crafting Memorable CX: Data-driven Strategies in a Privacy-first World
Unlock the power of data to create unforgettable customer experiences while safeguarding privacy. Discover four strategies and the role of a CDP in this new marketing landscape.
9 Powerful B2B Demand Generation Tools to Supercharge Your Marketing Efforts
Want to boost your B2B marketing? Explore 9 powerful tools, including HubSpot, ChatGPT Pro, Ahrefs, and Metadata.io, to streamline lead generation and content creation.
How Reddit Can Boost Your Brand (and Why You Should Be...
According to Geoff Gates of Boathouse, the platform's opportunities for market research, community engagement, and amplified reach make it a worthy player.
Hyper-targeting: The Secret Weapon for Laser-Focused Marketing
Hyper-targeting uses data to deliver personalized messages to the right audience at the right time on the right channel.
How AI Can Enhance, Not Replace, Customer Experience
Human connection remains key for customer satisfaction despite automation. Learn how AI can empower staff, personalize support, and strengthen relationships.
AI Revolution: How Businesses are Leveraging it for Success
Unleash the power of AI! Explore how AI transforms marketing, customer experience, and business operations across industries.
Jonathan Moran on the Future of MarTech: AI, Data Privacy, and...
Jonathan Moran of SAS discusses two decades of MarTech advancements, AI ethics, and emerging trends shaping the future of digital marketing.
The Future of Retail is AI: Personalized, Efficient, and Customer-Centric
How AI revolutionizes the retail experience with personalized recommendations, smarter customer service, and supply chain management.
