The Evolution of Customer Data Platforms (CDPs): From Niche to Necessity
Dive into the fascinating journey of Customer Data Platforms (CDPs) - from niche solutions to marketing necessities. Explore how CDPs empower businesses to deliver...
The Top 10 CMOs Shaping the Texas Business Landscape
Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...
From Conversions to Key Events: How GA4 Empowers Deeper User Insights
Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
Debunking 5 Myths About Today’s BNPL Shoppers
New research reveals surprising truths about BNPL users. They're not who you think! Learn how this payment method empowers responsible shoppers & boosts retailer...
Are You Getting the Most Out of Your Customer Data?
Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...
StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS.
AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
How Predictive AI is Transforming the Retail Industry
Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...
How Customer Data Management Empowers Your Business
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
All You Need To Know: Google’s Privacy Sandbox
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
Google’s Privacy Sandbox is a...
