Featured Posts

Featured posts

2025 Consumer Shopping Trends: What to Expect

2025 Consumer Shopping Trends: What to Expect

Explore the top 12 consumer behavior and shopping trends for 2025, including budget-conscious spending, sustainable products, personalization, social commerce, and the continued importance of physical stores.
United Cardholders Face Fee Hike for New Benefits

United Cardholders Face Fee Hike for New Benefits

United Airlines and Chase are overhauling their co-branded credit card lineup, increasing annual fees while introducing new benefits like travel credits and memberships. They aim to boost card value despite a potential travel slowdown.
Meta Proposes Ad-Free Tier for EU Users

Meta Proposes Ad-Free Tier for EU Users

To address stricter EU privacy regulations, Meta Platforms proposes a subscription model for European users to access ad-free versions of Instagram and Facebook. Prices for mobile-only Instagram reach nearly $14/month.
How Major Retail and Tech M&A Deals Are Reshaping Commerce

How Major Retail and Tech M&A Deals Are Reshaping Commerce

Discover how major retail and tech M&A deals transform commerce, drive innovation, and reshape the future of shopping and consumer experiences.
Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty

Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty

Explore how Gen Z is reshaping brand loyalty with its demands for authenticity, sustainability, and personalized experiences. Learn how businesses, especially in travel, are adapting.
Is the Future of Marketing Shaped by Ethical Algorithms?

Is the Future of Marketing Shaped by Ethical Algorithms?

Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
Metricool's Growth Lead on Data, Influencers and AI's Impact

Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
WhatsApp for Business: Beyond Messaging to Customer Engagement

WhatsApp for Business: Beyond Messaging to Customer Engagement

Discover how WhatsApp evolved into a vital business tool. Learn to leverage its features, AI automation, and rich messaging for enhanced customer engagement and satisfaction.
Explained: R Programming Language

Explained: R Programming Language

Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance. 
AI's Human Paradox: Emotion Trumps Algorithm

AI’s Human Paradox: Emotion Trumps Algorithm

AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.

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