Is MarTech Headed for a Great Merger or Splintered Future? Scott...
Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.
Winning the Holiday Shopping Season in the US with Google, YouTube,...
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
The 4Ps of Martech Unlocking Marketing’s Tech Revolution
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
Can Marketers Personalize Without Invading Privacy?
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
Is Longer Better? The Truth About Extended Retail Sales
Are extended sales events boosting profits or inflating numbers? Discover why data and tech investments are key to decoding retail sales success.
How CPG Leaders Used AI to Boost Prime Day Sales
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
Why Enrollment Systems Fail Without an Operational Blueprint
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
Is MarTech’s Future Big Platforms or Niche AI Tools?
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
Is Agentic AI Turning Ads into On-Demand Services?
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
AI Isn’t Taking Jobs—It’s Giving Marketers More Time to Think
CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.
