Digital Omnibus: The EU’s Bold Move to Rewrite the AdTech Rulebook
Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.
When Self-Service Stops Serving the Customer
Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.
The Spotify of Food? How Noahs Plans to Rewrite Retail, Restaurants,...
CEO Daniel Baven says food service is heading for its “iPhone moment.” Retailers will become kitchens, restaurants will become experiences—and the entire food economy will shift to an IP-powered platform.
How AI Became Amazon’s Secret Black Friday Engine
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Is Advertising Finally Trading Hype for Clarity?
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
GenAI Search Is Rewriting the Shopper’s Playbook
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
Predictive AI Turns Marketing from Guesswork to Genius
Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.
Is Your Martech Stack Ready for Agentic AI?
Agentic AI is redefining marketing automation — turning insights into action. Here’s how to prepare your stack for autonomous, intelligent decision-making.
Adtech’s New Secret Weapon: The IP Signal
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
How Brands Turned Halloween Into a Global Spectacle
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
