CX Is Noisy. Human Connection Cuts Through
An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.
How Pharma Marketing Can Prove ROI—and Change Care
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.
When Bad Data Breaks the Sales Pipeline
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time...
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
Why 2025’s Sales Surges Left Retailers Short in 2026
Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.
MartechView 2025 Contributors: Shaping the Future of Marketing
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.
Can AI Fix the “Workslop” It Created?
As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.
Go Global First: The Smarter B2B Growth Strategy
Why reinvent your business for new industries? Scaling what already works across global markets delivers faster, safer, more efficient B2B growth. Here's why.
