Predictive AI Turns Marketing from Guesswork to Genius
Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.
Is Your Martech Stack Ready for Agentic AI?
Agentic AI is redefining marketing automation — turning insights into action. Here’s how to prepare your stack for autonomous, intelligent decision-making.
Adtech’s New Secret Weapon: The IP Signal
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
How Brands Turned Halloween Into a Global Spectacle
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
Tariffs Test How Much Price Pain Shoppers Can Take
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
AI and the New Rules of Business Adaptation
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
The Future of Targeting Isn’t Audience or Contextual. It’s Quality.
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
The Canaries of Marketing’s AI Revolution
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
Customers Trust You, Not Your AI. Here’s Why.
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
