AI Will Breathe New Life Into Market Research
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research.
AI is revolutionizing the field...
“Automation Is Not the Goal, It Is Just a Tool,” Says...
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak...
Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
Inside Levi’s First Campaign from New Creative Agency
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
CRM vs. CDP – Understanding the Key Differences
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Don’t Worry, Links Are Here to Stay
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
Contact Centers Should Focus on Upskilling Agents for Tier 2 Roles
Customer service expert Mike Aoki discusses the impact of Generative AI on Tier 1 support, new skills agents need, and the importance of human-centered...
How to Decode Customer Data Platform Pricing
Confused by CDP pricing models? This article explores how a CDP's origin story and your business needs impact cost. Learn how to develop use...
Brand Profile: Buffer – From Startup Rollercoaster to Social Media Leader
Explore the highs and lows of Buffer's journey from a $5 profit to a leading social media management platform. Learn their strategies for growth...
How CDP Delivers the Coveted “Single View” to Marketers
Customer data platforms give marketers control over data collection, segmentation, and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Customer data platforms...
