Debunking 5 Myths About Today’s BNPL Shoppers
New research reveals surprising truths about BNPL users. They're not who you think! Learn how this payment method empowers responsible shoppers & boosts retailer...
Are You Getting the Most Out of Your Customer Data?
Struggling to turn customer data into profits? Let's explore a 7-stage Customer Data Platform (CDP) maturity model to assess your data utilization and unlock...
StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS.
AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
How Predictive AI is Transforming the Retail Industry
Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...
How Customer Data Management Empowers Your Business
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
All You Need To Know: Google’s Privacy Sandbox
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
Google’s Privacy Sandbox is a...
AI Will Breathe New Life Into Market Research
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research.
AI is revolutionizing the field...
“Automation Is Not the Goal, It Is Just a Tool,” Says...
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak...
Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
