From Contact to Knowledge Center – What’s Next?
From call centers to knowledge center, AI transforms customer service with self-service options and intelligent chatbots.
Top 30 Women in Marketing: Innovation, Leadership, and Impact
Meet 30 extraordinary women who are redefining marketing! From brand storytelling to data mastery, these leaders are shaping the industry's future. Join us in...
How Martech Businesses Can Win Over Buyers with Impactful Messaging
Explore the future of MarTech with Alex Abbott, the Bearded Sales Guy. Gain insights on navigating industry disruption, fostering trust, and driving sustainable growth...
TodayPay Reimagines Refunds: A Disruptive Approach to Financial Innovation
Explore TodayPay’s groundbreaking concept of Refunds as a Service and its impact on financial behaviors. Learn about their tailored MarTech stack, data-driven personalization, and...
Beyond Rewards: Redesigning Loyalty Programs for the Modern Customer
Learn from Tim Hortons' loyalty program revamp and discover how to overcome common challenges loyalty programs face, including customer value, program complexity, and measurement.
Tim...
Brand Profile: CleverTap – The Platform For Any Mobile App
CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...
Dunkin’ Stirs Buzz: Odd Celeb Pairing
Dunkin' is back in the top 10 fast food chains with positive growth and increased cultural presence. Clever marketing like the Ben Affleck and...
Designing the Future: From Design Foundations to Disruptive Innovations
Design shaping future experiences with AI, VR, and human-centered approaches for intuitive and ethical tech.
In conversation with Raul Guillermo Amigo, a seasoned Experience and...
Loyalty and Data: Building Trust in Privacy
Data privacy regulations and consumer concerns challenge traditional marketing methods. Learn how loyalty programs and first-party data can help brands connect with customers, personalize...
American Travelers Prioritize Value as Travel Loyalty Landscape Shifts
The report reveals that American travelers seek value in 2024. Loyalty programs shift focus to profitability, offering new travel rewards and facing challenges in...
