Beyond Engagement Rates: How AI Is Revolutionizing Pharma Marketing
Traditional pharma marketing tactics fall short in a data-driven world. AI unlocks real-time customer insights and personalized engagement for better HCP communication and patient...
Is Your Redemption Program Meeting Consumer Needs?
Arrivia's CMO Jeff Zotara discusses evolving consumer preferences in travel loyalty programs and Arrivia's innovative strategies for success, including flexible currencies and AI-powered tools.
Arrivia's...
The Evolution of the Contact Center to Knowledge Center
Frustrated with long hold times and scripted responses? Learn how contact centers evolve into knowledge centers, empowering customers and agents for a better service experience.
All You Need To Know: Contact Center as a Service (CCaaS)
Tired of expensive contact centers? Discover how CCaaS delivers a cost-effective, scalable solution for exceptional customer service.
How Can Businesses Adapt to Changing Market Conditions?
A drastic reduction in media spending can decrease market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We...
AI and Automation to Transform the Telecoms Industry and Impact Society
AI and automation reshape the telecommunications industry, enhancing customer service, operational efficiency, and sustainability. Explore these technologies' impact on society and telecom companies' future.
The...
What Happens After a Bad Experience
Explore the nuances of customer experiences with Moira Dorsey, Head of Qualtrics XM Institute. Learn about the impact of negative experiences on loyalty and...
From Contact to Knowledge Center – What’s Next?
From call centers to knowledge center, AI transforms customer service with self-service options and intelligent chatbots.
Top 30 Women in Marketing: Innovation, Leadership, and Impact
Meet 30 extraordinary women who are redefining marketing! From brand storytelling to data mastery, these leaders are shaping the industry's future. Join us in...
How Martech Businesses Can Win Over Buyers with Impactful Messaging
Explore the future of MarTech with Alex Abbott, the Bearded Sales Guy. Gain insights on navigating industry disruption, fostering trust, and driving sustainable growth...
