TodayPay Reimagines Refunds: A Disruptive Approach to Financial Innovation
Explore TodayPay’s groundbreaking concept of Refunds as a Service and its impact on financial behaviors. Learn about their tailored MarTech stack, data-driven personalization, and...
Beyond Rewards: Redesigning Loyalty Programs for the Modern Customer
Learn from Tim Hortons' loyalty program revamp and discover how to overcome common challenges loyalty programs face, including customer value, program complexity, and measurement.
Tim...
Brand Profile: CleverTap – The Platform For Any Mobile App
CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...
Dunkin’ Stirs Buzz: Odd Celeb Pairing
Dunkin' is back in the top 10 fast food chains with positive growth and increased cultural presence. Clever marketing like the Ben Affleck and...
Designing the Future: From Design Foundations to Disruptive Innovations
Design shaping future experiences with AI, VR, and human-centered approaches for intuitive and ethical tech.
In conversation with Raul Guillermo Amigo, a seasoned Experience and...
Loyalty and Data: Building Trust in Privacy
Data privacy regulations and consumer concerns challenge traditional marketing methods. Learn how loyalty programs and first-party data can help brands connect with customers, personalize...
American Travelers Prioritize Value as Travel Loyalty Landscape Shifts
The report reveals that American travelers seek value in 2024. Loyalty programs shift focus to profitability, offering new travel rewards and facing challenges in...
Personalized Experiences Key to Success in Fragmented Landscape
Learn how to create a winning loyalty program in today's competitive market. Unify customer data, personalize experiences, and leverage technology responsibly to drive engagement...
MartechView Joins CX NXT BFSI London as a Media Partner
Join BFSI leaders at CX NXT London! Learn how AI, personalization and data can elevate customer experiences and unlock business success.
CX NXT BFSI Summit...
Using AI and Data to Personalize, Not Invade
Marie-Lou Penin, Head of Marketing at DanAds, discusses her journey in global marketing, DanAds' recent achievements, and the evolving landscape of advertising strategies.
Marie-Lou Penin...
