When Supermarkets Turn Super-Tech Savvy
Grocery stores are having a moment. Leading brands are focusing on blending virtual experiences through contactless payments, smart shopping carts that make recommendations, and...
You Need To Get Personal. How Else Can You Increase Loyalty?
It’s a no-brainer that marketers need to focus on products and promos that personalize for better loyalty. So, why are some digital marketing leaders still struggling?
You Need To Unlock GenAI’s Full Potential For Business Growth
Forrester's recent report insights reveal the pivotal role of Gen AI, from reshaping interactions to offering a roadmap for sustained competitive advantage.
Growth strategies that...
Top 15 Customer Data Platforms in the US
The strategic utilization of customer data has become the linchpin for success. As brands navigate the complexities of the data-driven era, Customer Data Platforms (CDPs) emerge as indispensable tools, functioning as the nexus where data becomes a dynamic force for business success.
Mastering LTV: Data Analytics and Attribution
Sue Azari, an E-commerce industry consultant at AppsFlyer, discusses various strategic touchpoints to elevate user experience within the mobile commerce sector.
Planning early for peak...
Life Sciences Marketing: Navigating a Patient-Centric Future
Know the key considerations to efficiently explore the multidimensional world of technology and enhance HCP messaging strategy.
As the digital world continues to evolve, technology...
Conversational Analytics Fuel Responsive, Adaptive Contact Centers
Conversational analytics will transform contact centers by enabling companies to act immediately on insights from every interaction.
MartechView Lists Top AdTech Tools
A list of top adtech tools that help brands create effective ad campaigns with a high ROAS.
Customers Prefer Cheap Options Over Fast Shipping This Holiday Season
The 2023 Holiday Consumer Spending survey shows that customers are still weary of inflation and concerned about receiving value for money.
Ankura Consulting, a global...
New York’s Top 20 CMOs: Spearheading Martech Strategies in Leading Brands
Explore the forefront of martech in New York City with the Top 20 CMOs from reputed brands, shaping excellence in every marketing strategy.
