What’s New On The CX Book Shelf?
In a world where customer loyalty and satisfaction reign supreme, here’s a list of the top 10 books on customer experience (CX) written by...
Brands Must Build Long-Term Relationships with Influencers
Traackr, the performance-driven influencer marketing platform, released its annual Influencer Marketing Impact Report, which surveyed 1,000 US consumers to reveal the impact of influencers,...
California’s Top 20 CX Leaders: Driving Experiences in Leading Brands
In California, a state known for its innovation, diversity, and unparalleled business landscape, the significance of effective CX leadership cannot be overstated.
Demystifying CDP: Finding Value Amid the Hype
CDPs revolutionize marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air...
Generative AI Differentiates High-performing Revenue Organizations
The 2023 State of Revenue Enablement study shows that the use of Generative AI is being prioritized by high-performing revenue organizations to automate manual...
Are Personalization Strategies Holding You Back?
In conversation with Sarah Cascone, Bluecore's Vice President of Marketing, we explore ways to address common challenges marketers encounter while implementing personalization strategies.
How Well Do You Understand Digital Analytics?
Legacy digital marketing analytics products often stop at the initial conversion event but fail to account for customer behavior over the subsequent months and...
SuperPhone’s CEO Ryan Leslie on Winning Gen Z Customers
According to Ryan Leslie, when attempting to capture Gen Z's attention, brands often err by attempting to appear "cool" without genuine authenticity. Gen Z,...
What’s Your Chatbot’s Intent?
Chatbots lacking an intent-based structure often produce imprecise or unrelated responses, potentially overlooking the context and theme of the issue.
Customer feedback and service can...
The Golden Ticket of Customer Service, Please
Beyond serving as a means for customer support representatives to log calls, ticketing systems expedite call handling, reducing wait times for routing tickets to...
