Tariffs Test How Much Price Pain Shoppers Can Take
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
AI and the New Rules of Business Adaptation
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
The Future of Targeting Isn’t Audience or Contextual. It’s Quality.
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
The Canaries of Marketing’s AI Revolution
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
Customers Trust You, Not Your AI. Here’s Why.
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
Edition 3: Sharp Minds Decoding Tech’s Next Wave
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
Is the Future of Personalization About More Data, or Smarter Data?
Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.
The AI-Powered CDP: A New Era for Customer Data Management
Unlock the power of AI-powered CDPs to unify data, predict customer needs, and deliver personalized, real-time marketing at scale.
The Treat Economy: How Small Luxuries Boost Retail Returns
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
