Designing AI That Feels Human—Without Crossing the Line
Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.
Data Didn’t Fail Marketing. The Question Did.
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
The AI Maturity Gap Holding Modern Marketing Back
From pilot projects to performance engines, the AI maturity model shows how marketers can turn experimentation into measurable, scalable growth.
CES 2026: The Year “Physical AI” Claimed the Real World
From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.
CX Is Noisy. Human Connection Cuts Through
An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.
How Pharma Marketing Can Prove ROI—and Change Care
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.
When Bad Data Breaks the Sales Pipeline
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time...
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
Why 2025’s Sales Surges Left Retailers Short in 2026
Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.
