How Predictive Analytics and GenAI Drive Hyper-Personalized CX
Only with the “brain” provided by predictive and prescriptive analytics can GenAI offer a truly personalized service that will optimize the experience and improve loyalty, writes Avaya’s Tvrtko Stosic.
The Digital Banking Illusion: How to Avoid Marketing Disappointment
Digital banking often fails to deliver on its promises, leaving consumers frustrated. Let's explore the gap between expectation and reality in digital banking, offering insights for B2B marketers to avoid similar pitfalls and build lasting customer loyalty.
Martech Saturation: From Feast to Famine for Vendors
Martech market is saturated, leading to fewer net new deals. Vendors must focus on customer retention, innovation, partnerships, and customization to thrive in this "condiment phase" of the industry.
Forget the ESP! 4 Email Marketing Initiatives That Drive Real Growth
Struggling to get results from your email marketing? The problem might not be your ESP. Learn 4 core initiatives (segmentation, personalization, automation and design) to boost engagement and sales.
8 Top Contact Center Metrics You Need to Track for Exceptional...
Learn the top 8 contact center metrics you should track to measure and improve CX, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and First Contact Resolution (FCR).
The Personalization Revolution: Compliance and Customer Delight in the Age of...
Customers crave relevance, but privacy matters. Discover how AI personalizes experiences and how businesses can navigate data privacy regulations for growth.
Composable CDPs: The Marketer’s Secret Weapon for Data-driven Success
Ditch data silos & fragmented landscapes! Composable CDPs empower marketers with self-serve data and AI tools, boosting campaign velocity and customer insights.
Coca-Cola Spills Soda to Focus on Connection
David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.
Cloud Data Warehouses: Rethinking the Martech Stack for the Future
Cloud data warehouses (CDWs) are disrupting the martech stack. Gartner VP Ben Bloom explains how marketers can leverage CDWs to unbundle apps and data for a more efficient, data-centric approach.
Crafting Memorable CX: Data-driven Strategies in a Privacy-first World
Unlock the power of data to create unforgettable customer experiences while safeguarding privacy. Discover four strategies and the role of a CDP in this new marketing landscape.
