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Martech

How Pharma Marketing Can Prove ROI—and Change Care

Cristin Liberatore -
As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.
Martech

When Bad Data Breaks the Sales Pipeline

Lisa Sharapata -
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
People

Human-in-the-Loop Isn’t a Crutch. It’s the Safety Net.

Khushbu Raval -
Talkdesk’s Kevin McNulty on why AI isn’t a magic fix for CX—and what real transformation will require in 2026 and beyond.
Martech

Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time for Results

Khushbu Raval -
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
Martech

Why 2025’s Sales Surges Left Retailers Short in 2026

Guru Hariharan -
Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Martech

Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy

Lisa Sharapata -
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.
Conversational AI

Can AI Fix the “Workslop” It Created?

Matt Blumberg -
As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.
Martech

Go Global First: The Smarter B2B Growth Strategy

Chris Gladwin -
Why reinvent your business for new industries? Scaling what already works across global markets delivers faster, safer, more efficient B2B growth. Here's why.
Contact Center

Connection Is the New Currency of Customer Experience

Sarita Fernandes -
The contact center has long chased speed and efficiency. In the age of AI and the experience economy, the metric that truly wins loyalty is empathy, context, and human connection.
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