Featured Posts

Featured posts

Is the Future of Marketing Shaped by Ethical Algorithms?

Is the Future of Marketing Shaped by Ethical Algorithms?

Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
Metricool's Growth Lead on Data, Influencers and AI's Impact

Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
WhatsApp for Business: Beyond Messaging to Customer Engagement

WhatsApp for Business: Beyond Messaging to Customer Engagement

Discover how WhatsApp evolved into a vital business tool. Learn to leverage its features, AI automation, and rich messaging for enhanced customer engagement and satisfaction.
Explained: R Programming Language

Explained: R Programming Language

Explore how the R programming language empowers marketers with data analysis, predictive modeling, visualization, and improved campaign performance. 
AI's Human Paradox: Emotion Trumps Algorithm

AI’s Human Paradox: Emotion Trumps Algorithm

AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.
Marketing’s Next Chapter: Women Driving Impact in 2025

Marketing’s Next Chapter: Women Driving Impact in 2025

Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.
Mastering LinkedIn: Networking, Marketing and Growth Strategies

Mastering LinkedIn: Networking, Marketing and Growth Strategies

Unlock LinkedIn's potential for networking, B2B marketing, and brand growth. Learn about ads, Sales Navigator, analytics, and the latest platform updates.
AdTech 2025: AI and Data Drive Marketing's Future

AdTech 2025: AI and Data Drive Marketing’s Future

Explore AdTech's 2025 trends: AI, programmatic growth, data privacy shifts, & attention-based metrics. Learn how these innovations reshape marketing.
Intermedia’s Shamkova Navigating AI, M&A, and the Human Side of Tech Leadership

Intermedia’s Shamkova: Navigating AI, M&A, and the Human Side of Tech...

Intermedia CPO Irina Shamkova discusses AI, M&A, and user experience. Discover her strategies for innovation and leadership in a rapidly evolving tech landscape.
How to Optimize Ad Spend in 2025: Insights from Dreamdata

How to Optimize Ad Spend in 2025: Insights from Dreamdata

Discover insights from Dreamdata’s B2B GTM Benchmarks 2024, covering ad spend trends, customer journeys, and strategies to optimize your marketing for 2025.

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