AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS.
AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
How Predictive AI is Transforming the Retail Industry
Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...
How Customer Data Management Empowers Your Business
Leverage customer data to personalize experiences and boost sales! This article explores customer data management (CDM) best practices, covering data collection, security, compliance, and...
All You Need To Know: Google’s Privacy Sandbox
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
Google’s Privacy Sandbox is a...
AI Will Breathe New Life Into Market Research
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research.
AI is revolutionizing the field...
“Automation Is Not the Goal, It Is Just a Tool,” Says...
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak...
Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
Inside Levi’s First Campaign from New Creative Agency
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
CRM vs. CDP – Understanding the Key Differences
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Don’t Worry, Links Are Here to Stay
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
