Marketing in 2025: Shifts, AI, and Gen Z
Explore how consumer behavior, AI evolution, and Gen Z's influence reshaped marketing in 2024. Learn about adapting to new realities, leveraging AI effectively, and building empowered teams.
What is a Content Echo Chamber? And How Does It Work?
Discover how content echo chambers impact B2B lead generation. Learn strategies to diversify, expand reach, and boost engagement for sustainable growth.
Cracking the PR Code: Why Your Best Stories Are Hiding in...
Learn how to identify trends, craft compelling narratives, and secure valuable backlinks by leveraging your unique data insights.
Amazon Brings its Ad Tech to Other Retailers
Amazon unveils a Retail Ad Service, enabling other online stores to use its ad tech, expanding reach and data while offering a robust advertising platform.
AI, Storytelling and Trends: Ruchika Batra on Content Marketing
Discover Ruchika Batra's insights on AI, SEO, storytelling, and the future of content marketing as she shares strategies for thriving in a dynamic digital world.
Marketing Priorities for 2025
MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.
AI’s Rise: Fueled by Advertising Dollars
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
MartechView 2024 Contributors: Shaping the Future of Marketing
Join us in celebrating the industry's brightest minds. Our 2024 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
How AI and Data Analytics Are Shaping a Customer-Centric Future
Explore key data trends shaping the Middle East, from AI rise to customer-centricity and data governance, helping businesses drive innovation and sustainable growth.
From Hype to Must-Have: How Products Are Stealing the Spotlight
Explore how Nosto leverages AI to fuel personalized shopping, tackle tech challenges, and empower brands to stay human-centered in a rapidly evolving market.
