Flodesk surpasses $36M in ARR, powers billions of emails, and unveils AI-driven tools to help creators turn design-led email into revenue.
Flodesk, a design-first email marketing platform used by more than 100,000 small businesses and creators, said it has reached a new milestone, surpassing $36 million in annual recurring revenue and helping its members generate more than $33 million in revenue.
Over the past year, Flodesk users sent more than 13 billion emails and added 314 million new subscribers to their audiences, underscoring the continued relevance of email as an owned, high-performing marketing channel in an increasingly crowded digital landscape.
Founded in 2019 and built without outside funding, Flodesk has emerged as one of the fastest-growing platforms in its category by focusing on design as a business advantage. The company positions itself as an alternative to technically complex or visually generic email tools, giving entrepreneurs an easy way to create polished, on-brand communication without designers, developers, or large marketing teams.
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The platform is used by a wide range of creators and small businesses, including food writer Michelle Tam, educator Kat Norton, and The Everygirl. As social platforms become less predictable, Flodesk is betting that brand-led email remains one of the few channels creators truly control.
The company is now expanding that vision with AI-powered design and marketing tools. Its new email builder blends agentic AI chat with precise manual controls, allowing users to generate personalized, on-brand emails in seconds and then fine-tune layout, fonts, and content. Unlike template-driven AI tools, Flodesk said its proprietary design system allows AI to behave more like a personal brand designer than a copy generator.
As part of this next phase, co-founder Rebecca Shostak has been named chief executive officer, while co-founder Martha Bitar transitions to executive chair.
“Our mission has always been to help small businesses succeed by expressing what makes them unique,” Shostak said, adding that the new agentic email builder is designed to save time while deepening creative control and brand expression.
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Flodesk said emails created on its platform see open rates 17 percent higher than the industry average, while its opt-in forms perform twice as well as standard benchmarks. Design-forward campaigns on the platform can drive up to 200 percent more conversions, according to company data.
Looking ahead, Flodesk plans to extend its AI-powered design system beyond email into additional digital formats, aiming to give entrepreneurs a unified platform for brand, marketing, and sales—reducing the need for multiple tools while maintaining a cohesive brand identity.
