The acquisition will lead to significant synergies between Getir and FreshDirect, emphasizing Getir’s strategic ambitions to enhance customer loyalty.
Getir, a grocery delivery company, announced the acquisition of FreshDirect, a New York City-based online grocery company. The acquisition will lead to significant synergies between Getir and FreshDirect, emphasizing Getir’s strategic ambitions to grow in the United States.
FreshDirect will leverage Getir’s technology and operational footprint to offer faster services to its loyal customer base, ensuring seamless access to Getir’s quick convenience service.
FreshDirect will enable Getir to further increase the quality and breadth of its product range, especially regarding fresh products, making it even more attractive to its New York customers.
Following the closing of the acquisition, FreshDirect will retain its brand name and continue to operate out of its facility in the Bronx, New York City. Both FreshDirect and Getir customers will continue to receive the same service as before.
