The results of this cross-channel NCS Meta-Study showed TikTok was effective at winning new buyers and driving more sales than TV.
NCSolutions (NCS), a company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem, has been named a badged TikTok Measurement Partner.
As one of the newest TikTok partners for Lift measurement, NCS offers insights into the sales impact of a TikTok campaign. Sales lift measurement is a solution for CPG brands, offering a nuanced understanding of the specific elements within their advertising that drive incremental sales. These insights inform immediate decision-making and equip brands with the foresight needed to plan for future campaigns strategically.
TikTok’s Global Head of Marketing Partnerships and Industry Education, Melissa Yang. said, “Partnering with our cross-channel and lift measurement experts provides better visibility into consumer behavior beyond the last click. Working with our partners reveals the true impact of TikTok marketing campaigns while also providing strategic insight that can be leveraged to drive meaningful growth for businesses.”
Dan Malmed, Chief Revenue Officer at NCSolutions, said, “We are thrilled to collaborate with TikTok in delivering sales lift insights to CPG advertisers. By fostering this strategic partnership, brands gain access to granular details that empower them to make the smartest and most effective advertising decisions, ultimately driving sustained growth and consumer engagement.”
Cross-channel sales lift measurement provides marketers with a holistic understanding of advertising performance across multiple media types and is one of the sales lift solutions NCS provides TikTok.
The results of this cross-channel NCS Meta-Study showed TikTok was effective at winning new buyers and driving more sales than TV. The ads delivered to non-brand buyers on TikTok saw 3.4X higher return on ad spend (ROAS) than TV ads. In addition, ads delivered to new category buyers were even more effective in this instance, resulting in 4.3X the ROAS.
