The partnership aligns with Society Brands’ acquisition strategy. Society intends to expand Primal Life Organic’s direct-to-consumer efforts, where a vast majority of the brand’s sales currently reside.
Society Brands, a tech-enabled consumer products company has partnered with fellow Northeast Ohio-based Primal Life Organics, a purveyor of personal care products, to continue to build and expand its direct-to-consumer and retail-based business while advocating “The Clean Beauty Movement.”
Started by registered nurse Trina Felber and her husband Josh, Primal Life Organics has maintained its mission to revolutionize the personal care industry by eliminating harmful toxins that pollute the body, paving the way for a cleaner, sustainable future.
“As the visionary founder of Primal Life Organics, I am excited to pave an incredible future with Society Brands. This strategic partnership marks a significant milestone and will undoubtedly propel my mission to new heights and our commitment to provide natural, organic, and sustainable products to enhance the well-being of individuals globally,” said Trina Felber.
“My commitment to formulating innovative products using only the highest quality, natural ingredients, and dedication to promoting a holistic approach to wellness has resonated with consumers and we want our customers to know that Society Brands is committed to maintaining standards of high-quality ingredients. Society Brands shares our values and commitment to promoting a healthier, more sustainable lifestyle. I am confident that under their leadership, Primal Life Organics will continue to thrive and reach new audiences globally.”
The partnership aligns with Society Brands’ acquisition strategy — exceptional brands, visionary leaders, and a dedicated and loyal consumer base. Society intends to expand Primal Life Organic’s direct-to-consumer efforts, where a vast majority of the brand’s sales currently reside.
Further, Society will work together with the Felber’s to expand their presence at retail. The more than 20 employees currently with Primal Life Organics will remain in place, bringing more jobs under the Society Brands umbrella in Northeast Ohio.
“Primal Life Organics is a great example of the kind of brands we want to partner with now, and in the future,” said Michael Sirpilla, Co-Founder and Chief Executive Officer at Society Brands. “They have built an incredible direct-to-consumer business and loyal customer following. Having Trina remain on board as brand president to help drive growth speaks to Society’s mission to build a community and ecosystem of like-minded entrepreneurs that have the skill and energy to grow with their brand. We are excited about the future of Primal Life Organics.”
Society Brands’ growth as a tech-enabled, ecommerce platform has been fast and calculated. Unlike others in the space, Society Brands has been built by founders, for founders™, offering a unique business model whereby entrepreneurs obtain meaningful liquidity while tapping into Society Brands’ leadership, expertise, best practices, and other resources.
Among Primal Life Organics advisors is Daymond John, who appears as an investor on the reality television show Shark Tank and is CEO and founder of The Shark Group, a brand management and consulting firm. “I am thrilled about Primal Life’s acquisition, a significant milestone reflecting their commitment to natural wellness,” said Daymond John.
“I’ve been advising Trina and the company for three years now, and the future growth of Primal Life is something to look forward to as they continue to revolutionize the natural dental and skincare industry.”
