As part of the launch, the company unveiled partnerships with category-leading brands Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever.
SuperOrdinary, a growth partner and brand accelerator, announces its full-service suite of TikTok Shop solutions for leading lifestyle brands in the U.S., leveraging its success on the social platform in China.
SuperOrdinary CEO and founder Julian Reis said, “We see massive opportunity on this channel and are proud to partner with Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever. These brands share our enthusiasm for social commerce and meeting consumers where they are, and our dedicated U.S. team of social commerce experts is working with them to replicate our continued success in China.”
As part of the launch, the company is pleased to unveil partnerships with category-leading brands Milk Makeup, BABOR, BYRD Hair, and Never Have I Ever. This new initiative gives these and other brands a single-partner solution for TikTok Shop, where SuperOrdinary will manage everything from account setup to affiliate management, content production, live streaming, and more.
