Tekion Partners with Asbury Automotive Group

Tekion Partners with Asbury Automotive Group

The latest technology partnership is to help Asbury Automotive Group to deliver elevated guest-centric experiences powered by Tekion’s Automotive Retail Cloud (ARC).

Tekion, a cloud-native platform serving the automotive retail ecosystem, announced a new engagement with Asbury Automotive Group, a franchised automotive retailers in the United States. Asbury has selected Tekion as their newest technology partner to help deliver elevated guest-centric experiences powered by Tekion’s Automotive Retail Cloud (ARC). ARC is the first and fastest cloud-native platform that includes retail, service, parts, accounting, customer relationship management, and analytics, all in one seamless platform, to help elevate and materially improve an auto retailer’s end-to-end operations. ARC modernizes the end-to-end automotive retail journey, improves consumer and employee experiences, and brings the highest efficiencies to retailers by connecting consumers, dealers and OEMs better than ever before.

David Hult, President and CEO of Asbury Automotive Group, said, “It is our mission to become the most guest-centric automotive retailer. To meet the ever-changing needs of our guests, we needed to be able to evolve and adapt. We chose to partner with a technology provider that puts the guest experience first while leveraging superior platform architecture that will help enable Asbury to deliver even more innovative solutions to customers, partners, and team members.”

Jay Vijayan, Founder and CEO of Tekion, said, “We’re super proud to partner with Asbury to help them deliver next-generation customer and team member experiences while maintaining operational excellence. Asbury’s mission aligns very well with Tekion’s, and together, we will redefine how best-in-class automotive retailers operate and significantly elevate consumer experience when buying or servicing a vehicle.”

Asbury is redefining the traditional dealership model through their guest-centric philosophy, commitment to their team members and communities, and innovative technologies. Asbury plans to pilot Tekion’s ARC in late 2024.