These advanced tools are for the first time directly available for brands who want to put the power of Marilyn into their own teams’ hands to evaluate retail media effectiveness.
The Mars Agency announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark Database products. These advanced tools are for the first time directly available for brands who want to put the power of Marilyn into their own teams’ hands to evaluate retail media effectiveness.
Ethan Goodman, SVP of Media, The Mars Agency, said, “As investments in the retail media space continue to grow, brands are scrutinizing retail measurement more than ever, spurring an evolution and proliferation of best practices. Bringing transparency, better measurement, and deeper insights to retail media through the brand-direct, puts our client partners in the driver’s seat to guide commerce media programs that can respond to specific market opportunities that will impact their business.”
“We are excited to bring our brand partners directly onto our platforms, aligning with the 100+ experts in our network who are focused exclusively on commerce media. Now our brand partners can be as embedded as we are with every retailer media network and develop the in-house know-how to connect digital and physical experiences to drive conversion. In turn, we can forge valuable strategic partnerships with brands on our platform that will yield significant mutual benefits,” Goodman added.
The products work hand-in-hand with Marilyn, the agency’s Commerce Marketing technology platform, to provide brands with visibility into their Total Business Impact. It turns out, the added level of visibility pays off. After evaluating 20,000 campaigns, The Mars Agency learned that clients who utilized Marilyn insights to optimize investments were able to improve their Commerce Media performance by an average of 21% year-over-year.
