Typeform Launches Formless

Typeform Launches Formless

Formless offers an ideal blend of the machine-driven efficiency and human-like personalization that today’s consumers crave.

Typeform, the intuitive form builder and conversational data collection platform, today announced the public launch of Formless, an AI form builder powered by leading AI systems from OpenAI. With Formless, users can collect structured data through two-way conversations with forms that ask questions, as well as answer respondent questions. Formless enables companies to collect high-quality customer data at scale, while delivering an engaging customer experience. 

Gathering zero-party data, defined as information that customers voluntarily share with companies, is critical to creating exceptional customer experiences today; however, the stakes for data collection are higher than ever. McKinsey & Company research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Focused on harnessing the power of artificial intelligence to create human-centered web experiences, Typeform is providing companies with innovative solutions that balance business needs with customer expectations. 

David Okuniev, co-founder of Typeform, said, “At Typeform, we believe in a world where businesses give as much to people as they’re trying to get, and we’ve been diligently crafting this vision into reality. The beauty of Formless is that it enables companies to get great data, while also giving respondents a great experience. In an increasingly digital world, people don’t want interactions that make them feel like just a number. Formless offers an ideal blend of the machine-driven efficiency and human-like personalization that today’s consumers crave.” 

“How we ask for information online is ripe for disruption. Historically, forms have been a one-way street that puts the onus on the user and offers them little in return – Typeform is changing that,” said Luke Dringoli, VP of Technology, Media Cause. “What Formless offers is a natural way of obtaining information that gets you all the data you need while endearing your audience to your brand.”  

“Formless has been very easy to use and set up, especially with the new templates,” said Porter Pursley, co-founder, Beehive. “Its interactive nature and conversational interface have really resonated with our audience. We’ve noticed higher conversion and response rates for our specific use cases and the conversation summaries have proved extremely helpful internally.”

The Formless launch bolsters Typeform’s position as an AI leader. In addition to delivering Formless, Typeform already offers AI-powered features, like question recommendations, within its flagship Typeform product, providing more than 150,000 customers with form-building capabilities that are taking online interactions from transactional to conversational.