Forms that use phrases such as “be the first,” “get early access,” “members only,” “only available,” yield 25% higher completion rates, Typeform revealed.
Typeform, an intuitive form builder and conversational data collection platform, released The Data On Data Report, revealing insights and data marketers can use to create more effective forms, quizzes, and surveys that drive higher completion rates.
With increasing privacy concerns and the deprecation of third-party cookies, companies are turning to zero-party data and using online forms to collect information. This information helps them personalize their marketing strategies to better engage their target audiences. In 2023 alone, Typeform users published more than 2.6 million forms, generated more than 568 million form submissions, and saw an average form completion rate of 47.3%, more than 25 percentage points higher than the industry average completion rate of 21.5%. Since Typeform launched, customers have published more than 8 million forms and generated nearly 3 billion responses.
Typeform analyzed its 2023 data and aggregated trends from the last 10 years of data to compile tactics marketers are using to boost engagement on their forms. The survey revealed that forms that use phrases such as “be the first,” “get early access,” “members only,” “only available,” among others, yield 25% higher completion rates.
