The implementation of CellPoint Digital’s Payment Orchestration Platform promises seamless and secure payment transactions for travelers and aims to set new benchmarks for efficiency and customer satisfaction.
Virgin Atlantic Airlines and its affiliated tour operator, Virgin Atlantic Holidays, have teamed up with a payment solutions provider for the airline industry and a Payment Orchestration platform, CellPoint Digital. The full implementation of CellPoint Digital’s Payment Orchestration Platform promises seamless and secure payment transactions for travelers and aims to set new benchmarks for efficiency and customer satisfaction in the airline industry’s payment landscape.
By partnering with CellPoint Digital, Virgin Atlantic will see reduced transaction costs by leveraging intelligent routing capabilities, gain more control over their payment processes and acquirer relationships, and centralise the management of their entire payment ecosystem through a single unified platform.
Kristian Gjerding, CellPoint Digital’s Chief Executive Officer, said, “Virgin Atlantic are high-performing, global enterprises with a reputation for innovation – ideal candidates for Payment Orchestration. With this solution in place, we can expect to drive significant cost reductions, improved conversion rates and eventually the swift and seamless introduction of new payment methods.”
Yasin Demir, Head of Distribution & Payments at Virgin Atlantic, said, “CellPoint Digital has enabled us to transform our business. Now that we have been able to use multiple acquirers at one time, we have been able to diversify our risk, reduce cost, and optimize our payments strategy.”
Before implementing CellPoint Digital’s Payment Orchestration solution, one of Virgin Atlantic’s key challenges was managing an expanding array of individual acquirers and payment method providers in different markets, each with its own implementation process and cost structure. The airline also lacked a way to view its entire payment ecosystem’s performance at one time, making it challenging to execute optimal payment combinations that would yield the best financial results.
Payment Orchestration solves these challenges by providing a single platform that reduces complexity and gives Virgin Atlantic more control and visibility into its payment processes. CellPoint Digital’s Payment Orchestration platform also allows the airline to dynamically route its transactions to its preferred acquirers, quickly add new acquirers and streamline its cross-border payments, all of which help to mitigate costs and diversify risk. The Velocity platform also offers the ability to roll out more payment options to passengers and travelers, creating a more positive booking experience, minimizing abandoned transactions, and growing revenue.
Payment Orchestration is a robust solution that delivers instant advantages to businesses through a unified platform. Virgin Atlantic and CellPoint Digital’s ongoing collaboration aims to foster operational efficiencies and elevate the customer experience.
