The merger will create a full-service, omnichannel marketing services company focused exclusively on financial advisors.
White Glove and TouchFuse, which includes the LeadJig, Prospectix and Acquire Direct businesses, announced the merger of the two companies, creating a full-service, omnichannel marketing services company focused exclusively on financial advisors. Financial terms of the transaction were not disclosed.
White Glove is backed by Rockbridge Growth Equity (“Rockbridge”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies.
Greg Bogich, CEO of White Glove, is Chief Executive Officer, and Alexander Hug, TouchFuse CEO, is President and Chief Operating Officer of the combined company, which will continue to go to market under their respective brands for the near future, supported by their existing management teams.
“We believe the combination of White Glove and TouchFuse is transformational for the industry, offering financial advisors a one-stop-shop with true omnichannel capabilities and the best of both traditional direct mail and digital media offerings,” said Mr. Bogich. “Advisors will now have more visibility into their marketing campaigns and audiences, as well as improved training and content, so they can spend more time building deeper relationships with their clients.”
“Bringing these two companies together means that advisors will gain access to more marketing solutions all within a single platform,” said Mr. Hug. “Working together allows us to do so much more to help advisors advance their businesses, while also continuing to invest in innovation to address their future needs. We look forward to working with the White Glove and Rockbridge teams as we enter this exciting new phase of our evolution.”
TouchFuse offers a comprehensive technology platform that allows financial advisors nationwide to manage the full spectrum of their marketing campaigns, from identifying prospects and delivering campaigns, to managing communication and analyzing data. It delivers solutions through three businesses:
- LeadJig – A front-end marketing management platform providing clients with the tools necessary to run and track marketing campaigns
- Prospectix – Proprietary, cloud-based data visualiation software which identifies qualified audience members in order to effectively develop a targeted prospect universe
- Acquire Direct – A full-service marketing agency offering data-driven, omnichannel campaigns
White Glove is a provider of a wide range of digital seminar marketing and lead-generating financial education workshops aimed at assisting financial advisors with finding qualified leads, converting more appointments, nurturing prospects and engaging existing clients.
“We’ve followed the TouchFuse story for years and have long admired the business that Alex and his team have built,” said Ziv Weizman, a partner at Rockbridge Growth Equity. “With this merger, White Glove and TouchFuse will become the go-to source for financial advisors, offering critical solutions across the marketing funnel. As partners to Greg, Alex, and the team, Rockbridge is excited to support an accelerated pace of innovation, bringing new, dynamic tools and services to advisors to help them accomplish their growth objectives.”
