The strategic collaboration will enable Attain to offer advertisers a holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes.
Attain, a commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced a strategic collaboration with Experian, an information services company. By leveraging Experian’s identity graph, this collaboration will unlock cross-device outcomes for advertisers in a cookieless environment.
Greg Koerner, Vice President of Digital Advertising Sales, at Experian, said, “We are continuously impressed by the caliber of Attain’s customer base and our ability to fortify it with additional identity markers. By harnessing the power of Attain’s extensive outcome data and the Experian identity graph, we can easily offer marketers new avenues for reaching their target audience across multiple devices and channels.”
Brian Mandelbaum, CEO of Attain, said, “We’re taking a major leap forward in enhancing our advertising capabilities by incorporating Experian identity graph into the Attain platform. With this integration, we can seamlessly align advertiser data and demonstrate outcomes’ true impact and correlation across different media channels. This not only provides our customers with a more comprehensive view, but it also enhances the effectiveness of their advertising strategies.”
This integration will enable Attain to seamlessly connect with consumers across multiple devices, including mobile and CTV (connected television), offering innovative solutions to advertisers in an ever-changing digital landscape. With over 126M households, 250M individuals, nearly 500M MAIDs (mobile ad IDs), and 200M CTV IDs in Experian’s identity graph, this integration will unlock vast opportunities for marketers to reach their target audience and measure campaign performance accurately.
It will also allow Attain to align advertiser data and showcase significant correlations across various media channels, making their marketing tools more powerful than ever.
This collaboration will enable Attain to offer advertisers a more holistic reporting approach and provide them with a more comprehensive understanding of cross-device outcomes. Those utilizing the Experian identity graph through Attain’s services can resolve to a single consumer profile, combining IPs and Universal IDs with CTV IDs and MAIDs.
