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Digital Advertising and AdTech

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MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
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Publica Powers Samsung Ads for Superior CTV Revenue

MartechView Editors -
Publica and Samsung Ads expand partnership, enhancing CTV ad experience, boosting revenue, and delivering seamless streaming for 88M+ users.
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Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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LinkedIn’s BrandLink Video Ads Revenue Jumps Nearly 200%

MartechView Editors -
LinkedIn’s BrandLink program grows rapidly with top brands sponsoring shows, boosting revenue and creator payouts while expanding video advertising reach.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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DoorDash Boosts Ads with $175M Symbiosys Buy

MartechView Editors -
DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.
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US Ad Revenue Nears $400B Amidst Growth Shifts

MartechView Editors -
US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.
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Disney and Amazon Ads Partner for Smarter Campaigns

MartechView Editors -
Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.
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Amazon and Roku Partner for Streaming Ads

MartechView Editors -
Amazon and Roku team up to offer marketers unified access to 80M US streaming households via Amazon DSP, boosting reach and reducing ad fatigue.
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Basis Technologies Enhances Ad Automation

MartechView Editors -
Basis Technologies launches new omnichannel reporting, data visualization, paid search, and task management features for unified ad insights.
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