This transformative initiative represents a significant milestone for the company as it redefines its identity to closely align with its values and capabilities.
Genuine, a digital experience agency part of Jack Morton, announced the launch of a new brand identity. The updated look and feel of the agency are based on its new innovative brand strategy, prioritizing accessibility and digital best practices at its core. This transformative initiative represents a significant milestone for the company as it redefines its identity to closely align with its values and capabilities.
“Our goal was clear from the outset: to update our brand to not only showcase our expertise but also embody our genuine spirit,” said Jen Poirier, EVP, Managing Director, Genuine. “We approached this endeavor with the same rigor and creativity that we bring to our client projects, ensuring that every aspect of our brand reflects our unique identity and values.”
The new brand, which debuted on Genuine’s website and social channels, was crafted by its creative and strategy team, who seized the opportunity to create a digital-first brand that reflects its passions and capabilities and serves as a beacon of authenticity and inspiration in the industry.
