Campaign Intelligence empowers non-technical users with advanced marketing science techniques.
Hightouch launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company’s data warehouse.
Campaign Intelligence empowers non-technical users with advanced marketing science techniques. It uses Fivetran-powered data ingestion to compile campaign data and analyze spending and results across channels.
By analyzing their source-of-truth warehouse data in the context of their Composable Customer Data Platform (CDP), marketers can make better decisions and power more effective campaigning, audience creation, and more. Traditional CDPs for marketers lack deep analytics. Hightouch brings robust analytics inside the Composable CDP, helping marketers power more effective campaigning daily.
Leading marketing teams from Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta.
