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Campaign Orchestration

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Snickers Bets on Peanut Butter With Two-Front Push

MartechView Editors -
From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
News

Green Mountain Coffee Gets a Goat and a New Direction

MartechView Editors -
As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.
News

U.S. Bank Signs NFL Deal After 30-Year Rights Gap

MartechView Editors -
The partnership ends a three-decade void in the league's retail banking sponsorship — and puts a Heisman-winning quarterback at the center of its pitch to players.
News

Axe Bets on World Cup With Tickets-for-Confidence Stunt

MartechView Editors -
The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
Featured Posts

Push Notifications Are Broken. Here Is What Comes After Them

Eleanor Hecks -
As mobile users grow numb to the buzz and the badge, smart brands are learning that the best message is one that meets people where they already are.
Personalization and Privacy

Merchandisers Are Drowning in Data and Still Flying Blind

Zohar Gilad -
AI helps merchandisers surface hidden winners, cut opportunity cost, and act on catalog signals before the window closes.
News

SurveyMonkey Asks: What If You Just Knew?

MartechView Editors -
SurveyMonkey launches a national campaign showing how human feedback replaces workplace guesswork, created by its in-house team, Studio M.
News

Zevia Mocks AI to Sell Its All-Natural Soda

MartechView Editors -
Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.
News

Marriott Bonvoy Shows What Happens Before the Game

MartechView Editors -
Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.
News

Celsius Holdings Bets on Brands, Not Just Beverages

MartechView Editors -
With $2.5 billion in revenue and three energy drink brands, Celsius Holdings is building an in-house creative studio and doubling down on culture to turn big brands into mega brands.
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