Target's Halloween costume backlash grabbed headlines, but the data shows a three-year pattern of self-inflicted brand damage — and a recovery narrative that just took another hit.
Retailers know what you bought. They rarely know why. A look at why asking customers directly may outperform tracking them — and rebuild trust along the way.
An analysis of Prime Day 2026: why record revenue masked shrinking margins, and how the most profitable brands used real-time monitoring and agentic pricing to protect earnings as costs rose.
Burger King launches "Your Way Champions" and a Whopper Guarantee, promising free remakes for unsatisfied Guests, after months of direct customer feedback calls.
Starbucks is expanding its Green Apron Creators program with a new TikTok-powered tool that lets baristas earn money as official brand content creators.
