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Campaign Orchestration

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MINT Square Brings Enterprise Ad Protection Downmarket

MartechView Editors -
MINT Square and Adnomaly partner to give mid-sized agencies real-time campaign monitoring and budget protection across Europe.
News

Amazon Doubles Down on Four-Day Prime Day Event

MartechView Editors -
Amazon will run Prime Day from June 23–26, extending discounts on essentials and household goods as consumers remain cautious about spending.
News

Half of Marketers Struggle to Execute Campaigns

MartechView Editors -
New research finds half of UK marketers rate campaign execution poorly, while a quarter lack visibility into marketing ROI.
Campaign Orchestration

Your Marketing Dashboard Is Lying to Your CFO

Jonathan Greene -
Enterprise marketing looks healthy on paper—green metrics, rising click rates—but flat growth tells a different story. Here's the measurement flaw hiding in plain sight.
News

Athletic Brewing Bets Big on a Sober Summer

MartechView Editors -
Athletic Brewing is doubling down on national advertising as competition intensifies in the fast-growing nonalcoholic beer market.
News

Ford Bets on Patriotism With Employee Pricing Push

MartechView Editors -
As rivals chase the same milestone, Ford is staking its marketing moment on credibility over spectacle — and offering real discounts to back it up.
News

Snickers Bets on Peanut Butter With Two-Front Push

MartechView Editors -
From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
News

Green Mountain Coffee Gets a Goat and a New Direction

MartechView Editors -
As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.
News

U.S. Bank Signs NFL Deal After 30-Year Rights Gap

MartechView Editors -
The partnership ends a three-decade void in the league's retail banking sponsorship — and puts a Heisman-winning quarterback at the center of its pitch to players.
News

Axe Bets on World Cup With Tickets-for-Confidence Stunt

MartechView Editors -
The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
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