Proximity’s tech helps Farrow & Ball streamline bookings, manage customer journeys, and deliver personalized experiences.
Proximity is proud to announce a partnership with Farrow & Ball, the renowned British paint and wallpaper manufacturer. Proximity’s tool connects and streamlines appointment booking, customer journey management, data capture, and customer communications for Farrow & Ball, enabling a seamless and personalized experience for all their customers.
Proximity has integrated a global appointment booking solution for Farrow & Ball Colour Consultants across multiple regions for both in-home and virtual consultations. The all-in-one tool also offers a customer 360-degree view, manages tasks throughout the customer journey, including pre- and post-appointment actions, provides detailed reporting, and enables multi-channel outreach via email, SMS, and WhatsApp.
Rebecca Gleave, Global Head of Retail at Farrow & Ball, says: “We are delighted to have launched Proximity for our Colour Consultants and retail teams globally. Proximity allows us to interact with our clients at every stage of their color consultancy journey, and we look forward to realizing the commercial benefits that Proximity will bring.”
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Cathy McCabe, CEO of Proximity, says: “We’re thrilled to partner with Farrow & Ball and empower them to continue to provide exceptional customer services. Our Retail Super-App will help them inspire their customers with personalized experiences and a seamless customer journey, improving operational efficiency within their teams. It’s an exciting step forward for both companies!”
The collaboration between Farrow & Ball and Proximity showcases how top brands utilize technology to boost customer engagement, streamline operations, and elevate the overall brand experience.
