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Customer Experience (CX)

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Snickers Bets on Peanut Butter With Two-Front Push

MartechView Editors -
From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
CX

Your CX Partner Is a Revenue Engine. Treat It Like One.

Robin Jakobsen -
The tools, talent, and AI already exist to turn your CX partner into a revenue engine. The only thing standing in the way is an outdated mindset.
News

Young Americans Are Surviving, Not Saving. Here’s How.

MartechView Editors -
From Buy Now Pay Later for groceries to asking a date's net worth before the third date, a generation is rewriting the rules of personal finance in real time.
News

U.S. Bank Signs NFL Deal After 30-Year Rights Gap

MartechView Editors -
The partnership ends a three-decade void in the league's retail banking sponsorship — and puts a Heisman-winning quarterback at the center of its pitch to players.
News

Axe Bets on World Cup With Tickets-for-Confidence Stunt

MartechView Editors -
The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
News

TELUS Digital to Debut Agentic AI at Adobe Summit

MartechView Editors -
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
News

Revolut Launches AI Financial Assistant for UK Customers

MartechView Editors -
The tool, called AIR, lets Revolut's 13 million UK users manage spending, investments, and subscriptions through simple conversational prompts.
News

Klarna Brings Buy Now, Pay Later to Douglas in Southern Europe

MartechView Editors -
The expansion builds on an existing European partnership, giving shoppers in Italy and Spain access to interest-free installment payments at checkout.
News

Birch Coffee Opens 12th NYC Location Powered by Square

MartechView Editors -
The independent New York coffee brand has built a city-wide following on community and craft — and is now scaling with technology to match.
People

The Organizations That Survive Disruption Never Had to Recover From It

Khushbu Raval -
Giovanna B. Questioni has reshaped brands across three continents. Her message to leaders navigating disruption: the future belongs not to the fastest, but to the most coherent.
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