Customer Experience (CX)

Talkdesk's VP of AI, Pedro Andrade, on what's actually changed in contact center AI, the Klarna lesson, and why deployment strategy beats technology every time.

A PYMNTS Intelligence report with FIS finds issuers are eager for smart basket rewards, but only if they retain control.

From a Major League Baseball deal to TikTok's Chief Tractor Officer, John Deere is using America's 250th to reconnect with younger consumers.

Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.

Contentful's new Palmata platform helps brands understand and improve how AI answer engines represent them, with launch partners including Box and The Atlantic.

Bazaarvoice's Shopper Experience Index reveals 97% of consumers research multiple sources before buying, prioritizing trust and authenticity over convenience.

TELUS Digital becomes a preferred implementation partner for ElevenAgents, bringing ElevenLabs' voice AI platform into enterprise customer experience.

Gucci will become the title partner of Alpine's Formula 1 team from 2027, racing as Gucci Racing Alpine in a new luxury sport collaboration.

Sprinklr launches LLM Insights, helping brands track visibility, sentiment, and competitive positioning in AI-generated search results.

Rodrigo Aviles on why CX is a mindset, not a department, what broke first at Hyundai, and the question no one in the audience ever asks, but should.