Take The Win is a refreshing take on social media. It focuses on celebrating daily wins and building positive communities. A former Chicago Bulls executive designed this platform to foster mental well-being and personal growth.
Kevin Brilliant left his dream job with the Chicago Bulls in 2022 to create what he envisions as the next phase after social media. Following his mental health journey in 2019 – and after hearing countless stories and reading numerous reports about the rising mental health crisis – Brilliant was inspired to create a positive alternative to social media leveraging his near-decade of experience as a behavioral scientist in Sports Marketing. He launched Take The Win™, a platform for celebrating daily wins with your closest community, free from the toxicity of chasing likes and followers.
Designed in partnership with award-winning agencies Paper Crowns and Ars Futura, the Take The Win™ platform helps those inspired by sport build better habits by focusing on goals, gratitude, and gamification. With a personalized locker room that feels like home, users can navigate to their Win Wall™ tracker to set goals and celebrate accomplishments with friends and family.
In the wake of King James’ “Y’all take care.” announcement that he’s taking a break from social media, TTW’s™’s sTM upcoming launch arrives at an opportune moment.
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“The Take The Win™ platform makes achieving your goals easy, personal, and fun. Think of it as your favorite locker room, wherever you go. It’s a place to focus on what matters most, One Day, One Play, One Win at a Time™,” says Brilliant.
Current investors and founding team members include Taylor Jenkins, Head Coach of the Memphis Grizzlies, Sarah Spain, award-winning journalist, and a cadre of former and current employees throughout the professional and college sports landscape.
