social media marketing

DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.

Sinch's AI-powered Expected Cliché Tracker ranks all 48 World Cup managers by how often they reach for tired football phrases under pressure.

impact.com launches AI-powered partnership tools, creator storefronts and automation features to help brands scale growth and conversions.

DoubleVerify launches AI-powered brand suitability reporting for YouTube Audio Ads, giving advertisers greater transparency and control.

Atento broadens its AI, automation and analytics offerings to help companies improve customer experience operations managed in-house.

As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.

Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.

Meta is pulling Horizon Worlds from its Quest VR headsets by June, effectively ending the virtual reality social network that was once central to its metaverse ambitions.

European startup eYou has raised €300,000 in pre-seed funding to launch a social platform with built-in AI fact-checking and algorithm transparency, ahead of a May 2026 debut.

Meta has signed a 10-year lease for a five-story building at 697 Fifth Avenue, marking the company's first flagship retail location in New York City.