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DoubleVerify Is First to Win TikTok Viewability Stamp

MartechView Editors -
As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.
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Sprinklr and CreatorIQ Unite Creator and Social Media Data

MartechView Editors -
Sprinklr and CreatorIQ have partnered to connect creator marketing data with enterprise social media systems, letting brands measure creator, paid, and organic performance in one place.
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Meta Shuts Down Horizon Worlds VR App

MartechView Editors -
Meta is pulling Horizon Worlds from its Quest VR headsets by June, effectively ending the virtual reality social network that was once central to its metaverse ambitions.
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European Social Platform eYou Raises €300K to Fight Fake News

MartechView Editors -
European startup eYou has raised €300,000 in pre-seed funding to launch a social platform with built-in AI fact-checking and algorithm transparency, ahead of a May 2026 debut.
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Meta to Open Flagship Store on Fifth Avenue in New York

MartechView Editors -
Meta has signed a 10-year lease for a five-story building at 697 Fifth Avenue, marking the company's first flagship retail location in New York City.
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Snap Bets on Creator Subscriptions for Growth

MartechView Editors -
Snap launches paid creator subscriptions as user growth slows, seeking steadier revenue beyond advertising in a crowded market.
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Cliq Raises Seven-Figure Funding to Take Offline Social Global

MartechView Editors -
UK-based social app Cliq has secured a seven-figure investment to expand globally, betting on real-world connections over endless scrolling.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
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Wpromote Buys Giant Spoon to Fuse Data With Big Ideas

MartechView Editors -
Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.
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BNPL Tops $1B as Cyber Monday Shoppers Click to Spend

MartechView Editors -
Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.
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