Evorra teams up with ID5 to deliver scalable, privacy-compliant audience targeting, replacing cookies and boosting performance for global advertisers.
Evorra, the next-generation SaaS audience and data platform, announced a strategic partnership today with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers, replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance to advertisers.
The current landscape of data marketing is undergoing radical change. The transformation was initiated by incoming data privacy laws around the world, which challenged the advertising community to evaluate current practices and adopt privacy-compliant solutions. In addition, Google’s plans to remove cookies challenged the industry to reconsider the technology it relied upon since the early days of web-based advertising.
Independent ad tech solutions are leading this current wave of change. To take advantage of the changing tides, brands and agencies are seeking solutions that support addressability and compliance. By integrating ID5’s privacy-first identity framework with Evorra’s efficient audience capabilities, advertisers can confidently build custom first—and third-party audiences with granular data controls.
Also Read: AI’s Rise: Fueled by Advertising Dollars
“Advertisers worldwide are grappling with the need for a future-proof, privacy-led approach to targeting,” said Aaron Ritoper, CEO at Evorra. “Our partnership with ID5 addresses these needs and sets a new benchmark for global, cookieless activation. Together, we empower media buyers to run efficient, high-quality campaigns — across all digital channels, including CTV, audio, gaming, mobile, and browsers — without compromising performance or privacy.”
Through this collaboration, Evorra and ID5 enable:
Cost efficiencies: Simplified workflows and seamless integrations that reduce complexity while meeting your bespoke marketing objectives.
Scalable performance: Consistent, high-quality audience targeting across global markets, backed by ID5’s robust identity infrastructure.
Privacy compliance: A future-proof approach that safeguards users’ data and complies with evolving privacy regulations worldwide.
Enhanced data monetization: Evorra’s data partners will increase the advertising potential of their assets, fueling agency partners’ ability to deliver more effective campaigns despite signal loss.
Also Read: Oracle’s Adtech Exit: A Ripple Effect on the Industry
“Together, ID5 and Evorra are simplifying the data process for media buyers and making it easier for them to generate and activate audiences for campaigns,” said Caitlin Borgman, chief commercial officer at ID5. “Evorra’s easy-to-use platform coupled with ID5’s innovation identity resolution technology empowers advertisers to build and activate audiences seamlessly.”
Evorra and ID5’s combined technology provides essential audience infrastructure for agencies and brand partners embracing next-generation data strategies. It effortlessly supports advanced signal loss use cases for targeting, CTV, and emerging addressable channels.
