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IAB Releases Version 2 of Its AI Disclosure Framework

MartechView Editors -
IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.
Martech

Too Much Data. Not Enough “Why.”

Lydia Bode -
AI-powered conversation intelligence is helping marketers move past what happened to why customers didn't buy — and what to do about it.
Martech

Why More Marketing Data Isn’t Delivering Confidence

Mike Juhas -
Mike Juhas explains why more marketing data isn't improving confidence and how outcome-based measurement can help marketers prove business impact.
Featured Posts

AI Ads Will Win Only If They Earn Consumer Trust

Nataly Kelly -
A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.
News

Apple Blocks New Siri From EU Over Regulatory Clash

MartechView Editors -
The standoff over the Digital Markets Act leaves millions of European iPhone users without access to Apple's most significant AI upgrade yet.
Martech

Why the CMO Now Owns the Privacy Problem

Tilman Harmeling -
Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.
People

The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
Martech

More Data Does Not Always Mean Better Communication

April Miller -
The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.
News

SAP Buys Reltio to Fix the Data Problem Undermining AI

MartechView Editors -
SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.
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