data privacy

A new survey finds consumers are open to AI advertising but expect brands to prioritize trust, transparency, and context over aggressive targeting.

The standoff over the Digital Markets Act leaves millions of European iPhone users without access to Apple's most significant AI upgrade yet.

Data consent has moved off the legal team's desk and onto the CMO's desk. In the age of AI, how brands handle data is their brand strategy.

Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.

After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.

The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.

SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.

A group of European tech firms unveils Euro-Office, an open-source Microsoft Office alternative built for digital sovereignty, with a summer release planned.

Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.

Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.