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The CIO Who Says Governance Can Actually Speed Up AI

Khushbu Raval -
Optimizely's CIO makes the case that responsible AI isn't a brake on innovation — it's the only thing that makes innovation last.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
Martech

More Data Does Not Always Mean Better Communication

April Miller -
The competitive advantage no longer belongs to the company with the most data — it belongs to the one that communicates it most clearly.
News

SAP Buys Reltio to Fix the Data Problem Undermining AI

MartechView Editors -
SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.
News

Europe Launches Its Own Office Suite to Break US Dependence

MartechView Editors -
A group of European tech firms unveils Euro-Office, an open-source Microsoft Office alternative built for digital sovereignty, with a summer release planned.
Campaign Orchestration

Tech Doesn’t “Get” the Super Bowl — and the Data Shows Why

Nataly Kelly -
Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.
News

AI Use Rises, but Consumers Want Control

MartechView Editors -
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
Martech

Brands Turn First-Party Data Into Revenue

Grigori Melnik -
As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.
News

Usercentrics Acquires MCP Manager to Govern AI Data Use

MartechView Editors -
Usercentrics acquires MCP Manager, extending consent and data governance into AI workflows as companies prepare for stricter AI regulation.
Featured Posts

Data Didn’t Fail Marketing. The Question Did.

Dean de la Peña -
As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.
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