Lucky and Ulta Beauty team up to connect DTC sites with in-store inventory, enabling real-time product availability and seamless shopping experiences.
Lucky is excited to announce a partnership with Ulta Beauty, the largest specialty beauty retailer in the United States. This collaboration will empower beauty brands to seamlessly connect their Direct-To-Consumer (DTC) websites and marketing with Ulta Beauty’s extensive in-store inventory in real-time, revolutionizing the way customers shop for their favorite beauty products.
Through this innovative partnership, customers browsing their preferred beauty brand’s marketing and website will now have the ability to view real-time product availability at nearby Ulta Beauty stores. This capability allows customers to easily locate and purchase the latest makeup, skincare, haircare, and fragrance products with the added convenience of same-day pickup or delivery from their local Ulta Beauty store, creating a more seamless, efficient, and satisfying shopping experience for all.
By leveraging Ulta Beauty’s network of more than 1,400 stores across 50 states, this partnership provides beauty enthusiasts with the fastest and most efficient way to obtain the products they love from a trusted local retailer. Customers can choose to pick up their online orders at a nearby Ulta Beauty location or have them delivered directly to their home, making thousands of beauty products more accessible than ever before.
“The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape,” said Sneh Parmar, Co-Founder of Lucky. “As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it’s crucial for brands to adapt and innovate. By integrating Ulta Beauty’s in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice.”
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Ulta Beauty’s extensive inventory, supply chain infrastructure, and localization capabilities make it the ideal partner to support omnichannel fulfillment on a national scale. By integrating Ulta Beauty’s unmatched inventory network with Lucky’s platform, Ulta Beauty can now enable brands to connect directly with local stores to fulfill online orders, giving customers more convenient and faster options to acquire the beauty products they love.
To explore how your beauty brand can participate in this channel-connecting partnership, please reach out for a demo from Lucky. We make it simple to sync your online store and marketing with Ulta Beauty retail data to unlock the power of localized omnichannel commerce in the beauty industry.
