Vidmob’s Custom Guideline Builder helps brands create, apply, and automate data-driven ad guidelines, ensuring creative consistency and performance optimization.
Vidmob, the leader in creative data solutions, today announced the launch of its Custom Guideline Builder, a feature that helps brands create, share, and seamlessly apply customized brand guidelines as they develop and refine ads. Having previously relied on generic guidelines, static reports or manual checks, marketers can now define what drives success in their creative assets and validate those insights with performance data in real time. This feature allows brands to unlock new value by easily discovering, applying, and monitoring the adherence of creative guidelines throughout the creative and media deployment steps in advertising campaigns.
Marketers and agencies will be able to transform creative guidelines from static documents into easily accessible company-wide standards with turnkey applications. While many other solutions rely solely on predefined platform best practices, Vidmob’s feature allows brands to additionally develop highly customized criteria based on their distinct creative strategies and real-time performance insights. Brands can identify what makes their ads uniquely successful and turn those insights into actionable guidelines that ensure:
- Brand consistency by evaluating elements like brand colors, logos, and taglines.
- Messaging precision through custom text, promotional offer, and words per frame analysis.
- Compliance with platform and regulatory guidelines.
- Automation of creative review to streamline production workflows.
- Brands can define and build custom criteria tailored to their unique creative strategies.
- Guidelines are data-driven and continuously refined.
- A comprehensive range of creative criteria. Additional criteria available to evaluate include audio, brand logo, presence of specific elements (including object, gaze, emotion, and celebrity), fits aspect ratio, fits size, human presence, max file size, video length within range, text, brand name mention, call to action, and brand name text.
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From planning and production—where teams define guidelines—to activation and measurement—where teams apply guidelines, this feature ensures brands secure a competitive edge, creative compliance, seamless collaboration, and enables continual refinement of best practices.
“Custom Guideline Builder enables brands to bring creative insights to life in a scalable way,” said Meg Haley, Vidmob’s SVP of Global Client Partnerships. “By transforming best practices into automated, actionable guidelines, we’re giving marketers the tools to not only validate what works but also maintain creative consistency that strengthens their brand over time.”
Custom Guideline Builder is now available to Vidmob enterprise customers as part of an expanding suite of creative data solutions. This capability puts brands in control of their creative evaluation process, ensuring their data—not outdated benchmarks—dictates success. For more information, visit www.vidmob.com.
